Haffley Consulting · Brand & Growth Strategy · El Segundo, CA
A strategic partner for organizations that want to make a profit, and an impact.
The Why
I've spent close to two decades helping businesses figure out who they are, how to talk about it, and who they need to know. Not from a textbook. From the trenches... building brands, producing content, launching campaigns, and making introductions that changed the trajectory of the businesses I worked with.
Every engagement is different, but the throughline never changes: I help you get clear, get moving, and get connected. That's the work. Everything below is just the shape it takes.
The Work
Most companies jump straight to tactics. Social posts, ad spend, a website refresh... without ever locking in the fundamentals.
I start there. Who are you? Who are you for? What makes you worth choosing? We answer those questions first, then build everything else on solid ground.
I've been creating content since before "content marketing" was a phrase anyone used. Video, campaigns, creative direction, digital presence.
The goal never changes: make something that earns attention and drives action, not just fills a feed. I work hands-on from concept through execution, and when a project calls for specialized talent, I bring in trusted collaborators from my network.
I've spent years cultivating real relationships across media, tech, finance, nonprofit, and civic leadership. And I pay attention to who's doing great work.
When I see a fit, I make the introduction. No referral fee, no angle. And if your business needs expertise I don't personally have, I'll tell you up front and connect you with someone who does. That's not a gap in my services... it's one of the most valuable things I offer.
Past the startup phase but not ready for a full-time CMO? That's exactly the room I work best in.
I embed with your team on a retainer basis, attend the meetings that matter, and bring the strategic perspective that keeps everything moving in the right direction... moving between strategy and execution without missing a beat.
The Receipts
Content work produced with brand and creative agency partners, recognized by the people whose whole job is judging this stuff.
Seventeen-award content program for the Rize Credit Union rebrand, as content lead alongside LO:LA. Seven of them Gold.
7× GoldBrand transformation honors for the Rize Credit Union program, North America.
SilverBrand & Design recognition for the Rize Credit Union content program.
GoldCampaign and content work honored in Los Angeles and across District 15.
LA + D15Digital campaign work recognized as a finalist.
FinalistAnd off the clock: Board Chair of the El Segundo Chamber of Commerce, where the last State of the City drew 430+ leaders across business, government, and education. The connections part isn't a tagline.
The Range
Solve problems in enough different rooms and you start to see the patterns and possibilities specialists miss. The playbook that worked in entertainment unlocks something in healthcare. The thing tech companies obsess over is exactly what a nonprofit needs to hear.
Every organization I've worked with was trying to do something meaningful and needed a strategic partner to get there faster. The common thread is the ambition, not the industry.
Where I've gone deepest
Entertainment & Media✦Technology✦Healthcare✦Financial Services✦Travel & Hospitality✦Nonprofit & Civic
Specialties, not boundaries. There's a longer list, but nobody likes a name-dropper.
Tell me what you're working on. Not sure exactly what you need? Half my best client relationships started that way. No pitch, no pressure.
Email me jason@haffley.biz